Establishing Value for Specific Procedures Recommended to Your Patients

In this module, Dr. Frank Spear goes further in depth with his Case Study of “Phil” and walks through how he overcame a lack of initial value creation to obtain treatment acceptance. Your team will learn to break a procedure into individual steps in a way that communicates the intrinsic value of the procedures you perform, so that case acceptance is never a fee-driven decision.

Instructors

  • Frank Spear

Offered by

  • Spear

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Program 1: Observer Head Start

Listen to lectures and observe an all-day clinic of 15 cases being prepped, temporized and seated in a clinic session.

Case Study: Effectively Communicating Your Practice’s Unique Identity to New Patients

In this module, Dr. Spear presents us with a case study to bring his concept of setting patient expectations and clearly communicating your practice’s values full circle.

Communication and Case Acceptance in the Restorative Practice, Part 2

In Part 2 of our series on patient communication, we return to Dr. Mitrani’s practice to see how the buyer’s journey and patient communication tools employed in Part 1 can be applied to a comprehensive case.

Mastering Dental Photography: From Start to Finish

This course will review camera set-up and what settings to use for each photo. All photos from diagnostic series, portraits, lab communication and social media posts will be covered.

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